Retail tech firm unveils product promotion tech
RETAIL tech company Jisp has unveiled its new NPD service that will allow brands to trial products in store and gather data directly from it.
The new NPD service makes up part of the firm’s Direct to Retailer business unit and will see new product trials running across a range of convenience store locations.
As part of these trials, Jisp will be able to connect brands directly with consumers and retailers to receive performance insights through the app’s scanning technology and back-office system to see how well the new product has performed on the shop floor.
The trial will also allow brands to set the parameters around the activity including the duration of the campaign and the number of stores to launch into.
Brands will also be able to draw on direct feedback from this through Jisp’s in-user communication, which will connect them with over 1,000 retailers and more than 100,000 shoppers who have registered to the app.
Alex Rimmer, director of marketing & communications at Jisp, said: “As part of our recent strategic review and restructure, we identified five key pillars of growth, or business units through which to drive new business.
“Our existing core business already provided us the means to develop new services efficiently and through discussions with major brands, retailers, wholesalers and industry authorities, we identified a need for guaranteed implementation and execution of NPD in the convenience sector.
“This is a win-win for the sector. Brands can create bespoke NPD launch campaigns with a guarantee that their product will be in-store, on shelf and correctly merchandised and promoted, receiving actionable data and insight to shape future strategy.
“Retailers secure access to NPD, support in merchandising it and reward for taking part, while customers find more local touch points where NPD from their favourite brands are available.”
