Drinks brand set to energise the fight night
PREMIUM energy drink brand Celsius has been announced as the official energy drinks sponsor of the upcoming Netflix Live Event heavyweight fight between Jake Paul and Mike Tyson.
Set to air live on Netflix on Friday 15 November – at 1am Saturday 16 November in the UK – Celsius will take centre stage throughout the build up to the fight as official sponsor, and help to keep fans energised throughout the highly anticipated fight.
During the broadcast, fans will be able to catch the brand on their screens including Celsius’ “Essential Energy Highlight of the Fight’, which will showcase the best moments from the main event. The segment will run after each fight and feature the winning moments of the match, complete with the Celsius logo.
Jake Paul, YouTube star and brand partner of Celsius, has said he has integrated the energy drinks brand as part of his daily routine in the build up to the match, choosing it as his preferred drink before workouts and training.
He said: “As a fighter and co-founder of Most Valuable Promotions, I’m all about pushing boundaries and bringing the best to the sport. Whether it’s preparing for fight night or organising game-changing events like this one, Celsius keeps me energised and performing at my peak. It’s a game-changer, just like what we’re doing at MVP.”
This new sponsorship comes at an exciting time for Celsius as the brand has continued to expand its global presence to reach new audiences, with a heavy investment in professional sports events and athletes.
Celsius officially launched in the UK earlier this year, offering consumers a range of flavoured energy drink options which consists of: Celsius Peach Vibe, Celsius Sunset Vibe, Celsius Cosmic Vibe and Celsius Fantasy Vibe.
Kyle Watson, chief marketing officer at Celsius, said: “Our sponsorship enables Celsius to strengthen our relationships and forge emotional connections with our global consumers through sport.
“This is a great opportunity to further activate our brand in this space and bring functional energy to viewers, attendees and fans around the world on fight night.”
