Premium gin takes the crown for another year
PREMIUM gin brand Whitley Neill has been named the UK’s number one gin brand in the UK for the fourth year running.
According to the latest Sevanta Brandvue survey, Whitley Neill has once again taken the top spot as the number one choice for UK consumers, when it comes to gin.
The survey covers both alcoholic and non-alcoholic drinks and measures the feelings and behaviours of 1million consumers across 2,500 brands each year.
Halewood Artisanal Spirits – the firm behind Whitley Neill – has said that the popularity of this much-loved and award-winning gin proves that consumers are driven by emotional connections and affinity for the product.
To celebrate this win, Halewood has launched a new London Underground advertising campaign for Whitley Neill as well as a national radio marketing, both of which will commence from mid-November.
A spokesperson for Halewood said: “For the fourth year in a row, Whitley Neill reigns supreme ahead of other long established gin brands.
“With eight generations of gin distilling expertise, Whitley Neill dates back to 1762. The home of Whitley Neill Gin is at the multi-award winning City of London Distillery, the first, and still the only, gin distillery in the City of London in 200 years.”
