Popular flavour joins £1.25 price-marked format
SNACKS giant KP Snacks has announced its latest addition to its £1.25 PMP range with the launch of Space Raiders Saucy BBQ.
The new pack format comes in a 70g bag and is price-marked at £1.25, offering consumers a new flavour in the sharing pack range at a good-for-value price.
Available in stores from early November, KP reckons the new price-marked format for the flavour will be able to capitalise on the growing demand for barbecue flavours in snacking.
Further to this, KP said the price-marked format for the flavour should prove a popular choice with consumers. This follows on from Lumina research which found that 57% of impulse shoppers have purchased PMPs in the past, making the format a clear winner for those spur-of-the-moment purchases.
The Saucy BBQ flavour joins other flavours in the Space Raiders £1.25 PMP range which consists of Beef and Pickled Onion.
Stuart Graham, head of convenience and impulse at KP Snacks, said: “At KP Snacks, we are committed to delivering NPD in the right formats and flavour to support retailer partners and drive consumer demand.
“The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
