IVG joins the nicotine pouch category

Building the range for tobacco-free options

Pack shots of IVG Nicotine Pouches along with descriptors of their flavours including Blue, Spearmint, Ice Mint, Strawberry, Mango and Cola.
British vaping brand IVG has expanded on its range of tobacco-free products with the roll out of its new Nicotine Pouches range.

BRITISH vaping brand I Vape Great – IVG – has expanded its presence across the nicotine category with the launch of its new nicotine pouches range.

Aiming to provide another tobacco-free alternative to smokers, the brand has introduced a six-strong range of nicotine pouches.

Using high-grade nicotine as well as plant-based ingredients and materials that provide a sustained nicotine and flavour delivery, the user can enjoy up to 45 minutes of a smokeless nicotine experience, says parent firm Acme Vape.

The new range is available in six flavours now including Blue, Spearmint, Ice Mint, Strawberry, Mango and Cola with each variant coming in two different strengths, 15mg and 20mg.

Acme says the expansive range will allow users greater flexibility in their nicotine choice, whether this be down to the flavour demand or the intensity of the pouch.

This follows on from IVG’s recent expansions within the vaping market this year, which has seen the introduction of the brand’s first rechargeable devices as well as its innovative IVG Smart range.

Rhett Morrissey, marketing manager at IVG, said: “By launching nicotine pouches, IVG continues to expand its product range, offering innovative nicotine alternatives while maintaining the trusted quality and flavour of its products.”