Retailers in with the chance to win stock
SUNTORY Beverage & Food GB&I has kicked off a new retailer competition to encourage everyone to join “the Big Can-Can”.
To celebrate the launch of Lucozade Alert Ultimate Energy and Lucozade Alert Zero Sugar Mango Peachade in 250ml cans, Suntory is giving away a free case of stock of each flavour to 50 independent retailers.
To be in with the chance to win, Suntory wants to see retailers’ best moves and, in return for the free cases, are requesting a short video clip of a retailer, their team or their customers doing the Can-Can dance in store.
The first 50 retailers to email their name and store address to lucozadealert@hanovercomms.com with the subject line “I want to join the Big Can-Can” will receive a free case of each of the new 250ml cans.
Once the stock has been received, retailers can then send on their Can-Can footage back to the same email address.
Time is of the essence for this one as Suntory said stock will be limited to the first 50 retailers who get in contact and once they’re gone, they’re gone.
The new flavours in the Lucozade Alert range launched over the summer months, as Suntory said it looked to bring new shoppers to the energy category through the launches.
A spokesperson for Suntory Beverage & Food GB&I, said: “The Lucozade Alert range offers consumers a high caffeine drink with vitamin B3 to help reduce tiredness, so you can own the moment– in this case, dancing the Can-Can.
“Lucozade Alert Ultimate Energy and Mango Peachade Zero Sugar 250ml cans are available now at an RRP of £1 each and Price-Marked Pack 75p.”
