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Iced coffee is rapidly becoming a staple in the convenience channel, with the Ready-to-Drink (RTD) coffee category now worth £279m RSV¹. Jimmy’s Iced Coffee is the perfect addition to retailers’ RTD coffee offerings, tapping into the trend for refreshing on-the-go drinks and appealing to a wide range of consumers with delicious flavours such as Original, Mocha, Strong and Caramel.
What’s more, Jimmy’s is also supporting retailers with its Price Mark Pack (PMP) propositions. We know that consumers are seeking both value and quality with their on-the-go beverages. Stocking a range of flavours in different formats, including PMPs, is crucial for driving sales and communicating value to customers.
Earlier this year, Jimmy’s expanded its SlimCan range with a 250ml PMP format which rolled out exclusively across the convenience and impulse channel. Spanning across Jimmy’s core flavours, the £1.39 PMP ensures that retailers can offer customers value across all the refreshing flavours they know and love.
Retailer Trials with Jimmy’s
To celebrate the PMP launch and encourage consumers to try them, Jimmy’s teamed up with five retailers this summer to create a big splash in stores. Stock for sampling and bold Point Of Sale materials (POS) kept Jimmy’s front of mind and drove footfall and sales. Retailers also trialled Jimmy’s during different times of the day, offering shoppers a cold, refreshing drink for a range of iced coffee occasions, whether that was a breakfast treat, lunchtime drink, or a mid-afternoon pick me up.
Aman Uppal from One Stop said, “We’ve had lots of good feedback from first time buyers, and many have gone on to repeat purchase. The POS is one of the most attractive packages I’ve seen recently, with the blue branding really standing out. We’ve also noticed that Jimmy’s is particularly popular in the morning.”
Natalie Lightfoot from Londis Solo agreed, “We definitely see more sales in the morning and mid-afternoon when people need that refreshing pick me up.” Natalie also noted that although all the flavours were popular, customers particularly loved Jimmy’s Caramel flavour.
How can retailers capitalise on this valuable opportunity?
- Shout it out – Eye-catching POS and branding can really help iced coffee offerings stand out -whether that’s shelf trays, stand-alone displays, or anything else that grabs attention in-store.
- Keep it chilled – Display RTD coffee offerings in chillers to ensure it’s served cold. This not only enhances customer experiences but also encourages immediate consumption, driving impulse purchases.
- Target key consumption moments – Position Jimmy’s Iced Coffee for popular occasions throughout the day, such as breakfast time, alongside meal deals at lunchtime, and for afternoon energy boosts to help drive purchase
As iced coffee sales continue to grow, now is the time to stock up on Jimmy’s. HFSS-compliant, ethically sourced coffee that is Rainforest Alliance certified, and with recyclable packaging, Jimmy’s Iced Coffee provides endless opportunities for retailers to drive sales and strengthen their RTD iced coffee range.
Stock up on Jimmy’s today by emailing info@jimmysicedcoffee.com
[1] Nielsen IQ RMS, Total Coverage including Discounters, Britvic Defined, Total Single Serve RTD Coffee, Value Soft Drink Sales, MAT to WE 27.07.24
