New Monster Nitro addition goes full throttle on Peach
ENERGY drinks brand Monster Energy has unveiled the latest addition to its Nitro drinks range with the new Cosmic Peach variant.
Coming in the brand’s iconic 500ml can format, the new variant is available for purchase now, coming in a £1.49 price-marked pack format for the independent channel as well.
The new Monster Energy blend offers a light peach flavour with citrus notes as well as Coca-Cola Europacific Partners (CCEP) said it looks to tap into the demand for full flavoured energy drinks.
Convenience retailers can also help draw further attention to the launch in stores through new Monster Nitro Cosmic Peach POS materials, which are available to order from the My.CCEP.com website with digital assets also available for download.
The new energy drinks variant further builds on Monster’s innovation this year, after the brand launched the new Monster Juiced Bad Apple variant in March.
Helen Kerr, associate director of portfolio development at CCEP GB, said: “Innovation is key to Monster’s growth strategy and has helped the brand become the fastest growing major energy brand in GB – in fact more than half of the energy drinks’ innovation sales last year came from Monster’s NPD.
“There’s still an opportunity for further growth in flavoured energy drinks and the launch of Monster Nitro Cosmic Peach means we’re bringing even more options that are full of flavour.
“Value remains a lead motivation for shoppers in convenience, followed by the demand for quality and brands which makes price-marked-cans of Monster Nitro Cosmic Peach a perfect addition to a retailer’s energy drinks range.
“The first ever Nitro variant has proven popular with fans that love full-on flavour and we’re confident that Monster Nitro Cosmic Peach will build on this success. So, we’d recommend that retailers get stocked up.”
