Offer scarily enticing sales solutions
CONFECTIONERY wholesaler Hancocks has geared up for the guisers this year with the roll out of new Candy Realms Halloween themed sweets to its depots.
The new spooky range from the children’s confectionery brand includes its Petrifying Pumpkins Candy Cup, which includes pumpkin mallows and jelly pumpkins, and the Candy Realms Mallow Stacker.
The Mallow Stacker includes four strawberry-flavoured marshmallows on a single pop in the shape of classic Halloween characters including a pumpkin, a ghost, a monster and a bat.
Offering an enticing addition to any seasonal range this Halloween, the new sweets offer a chance to build on seasonal novelty confectionery sales, whether this be for any trick or treaters on the night or for those seeking a spooky sweet filled evening on the couch.
This will be of particular importance for Halloween as well as Hancock said the novelty and impulse confectionery lines will likely see a boost in sales over the Halloween period, as is usually the case for the season.
Kathryn Hague, head of marketing at Hancocks, said: “We are so excited to share our new Halloween range with retailers and customers. This year, we know customers are going to be looking to go all out on Halloween lines for friends and family.
“Novelty and self-eat confectionery lines can be used as the centrepiece for Halloween snack tables, as party favours or fun offerings for trick or treaters.
“Retailers are bringing out their Halloween displays earlier and earlier each year, some even rolling out their Halloween ranges in late summer. In order to keep up with the competition, you should at least be fully stocked for the busy season by September.
“Because there is a significant uplift in Halloween sales in the final week of October, retailers need to make sure that their stock lasts until the end of the month in order to fully capitalise on the season.”
