Buy up heritage crisps packs to win massive cash prizes
CRISPS, snacks and nuts firm KP Snacks has unveiled its latest retailer giveaway campaign with a total prize pot of £45,000.
Running from now until 13 October, the new giveaway offers retailers the chance to win one of 90 £500 cash prizes by purchasing four cases from the firm’s heritage crisps range including Discos, Space Raiders, Nik Naks, Roysters and Wheat Crunchies.
Retailers registered with participating wholesalers need only purchase four cases of the any of KP’s Everyday Value heritage brands to be entered in the competition and be in with the chance of bagging one of the £500 cash prizes.
KP will also further incentivise consumers to purchase these brands in stores as well as the firm is set to roll out new POS kits as part of the campaign, to help drive up standout for the heritage brands in-store and increase retailers sales in the process.
Featuring the strapline ‘Extra Taste, Extra Fun and Extra Sales’, the new POS will include vibrant dump bins, shelf wobblers and shelf strips to help retailers capitalise on the strength of KP Snacks’ Everyday Value brands.
Pauline Warren, heritage portfolio manager at KP Snacks, said: “Our Heritage range delivers great value to shoppers through unique and flavourful brands that consumes trust and love.
“We are delighted to spotlight this vital range which continues to perform extremely well within the convenience channel, contributing to the growth of the bagged snacks segment.
“By leveraging familiar brands which deliver Everyday Value and strong consumer appeal, retailers can boost their sales. With our new Heritage sales incentive we are engaging our retailer partners with the right activities and resources to help them win in bagged snacks.”
