Chocolate brand kicks off new on-pack promo
GLOBAL confectionery firm Mondelēz International has kicked off its biggest on-pack promotion for the Cadbury brand yet as the company builds on the brand’s 200th birthday celebrations.
Bringing Cadbury’s “most generous” on-pack prize and reward giveaway ever to shelves across the UK, the new Win a Day to Remember promotion promises consumers across the country the chance to win from over 200,000 “unforgettable prizes”.
The prize pool offers something to suit all consumer preferences including tickets to massive attractions and experiences from Merlin Entertainment, Arsenal FC, F1 Arcade, Sky, Goodwood, Jet2Holidays, Liverpool FC, Manchester United FC, Odeon, Winter Wonderland as well as many more.
Further to this, every entrant will also receive a £75 voucher for Jet2Holidays to help shoppers and their families to make their own unforgettable experiences across the summer and beyond, says Mondelēz.
The Win a Day to Remember promotion is live now until November across a range of Cadbury chocolate and biscuit treats with on-pack designs shouting out the competition to consumers.
To enter the giveaway, shoppers need to simply purchase a participating pack and enter the barcode details to winaday.cadbury.co.uk for their chance to bag their own prize.
The promotion will also be supported in store with POS materials as well as via extensive digital, social and OOH activity to drive excitement and encourage purchase.
Connor Gould, brand manager for Cadbury Dairy Milk at Mondelēz International, said: “Cadbury has been part of the nation’s adventures and memories for 200 years, so what better way to mark it than by creating thousands more.
“We are so excited to see Win a Day to Remember land in stores to help engage and excite shoppers this year. From thrilling rollercoasters and view of London’s skyline to Grand Slams and the Theatre of Dreams, these are just few of the unmissable experiences up for grabs in the coming months across our range.
“So stock up on Cadbury’s bestsellers today to see sales soar and memories made!”
