Retailers can bag a holiday on Yazoo
FLAVOURED milk drinks brand Yazoo has kicked off a new retailer competition offering five lucky store owners the chance to jet off on holiday.
Running until 13 October, five lucky retailers across the UK will be in with the chance to bag a holiday on Yazoo and will receive flight and hotel credit to the vlaue of £2,500 to spend on a holiday. The competition is only open to Bestway, Unitas and Booker customers across the UK.
In addition to these five prizes, parent company FrieslandCampina will also offer retailer the chance to win one of 200 free stock bundles for Yazoo.
The new retailer competition comes as Friesland looks to roll out the new £1.29 PMP packs for Yazoo PMP 400ml drinks, that will be phased in from July onwards to replace the current £1.49 PMP offering.
To enter the competition, retailers need only purchase any four cases of Yazoo 400ml PMP or Yazoo Thick N’ Creamy 300ml standard packs from the depot. After purchase, retailers can then enter their details, as well as proof of purchase, to the competition via the QR code on POS sited across the depots or by visiting the competition website.
Eligible packs in the promotion include both the full £1.29 PMP Yazoo range as well as the £1.49 PMP range as it is phased out including the Chocolate, Strawberry, Vanilla and Banana variants as well as Yazoo Thick N’ Creamy Chocolate and Strawberry flavours.
Further to this, retailers can enter the competition as many times with each new proof of product purchase receipt as many times as they like to help increase their chances of winning.
To help support this competition and the wider rollout of the new £1.29 PMP range, Friesland has also committed a substantial £150,000 investment into Yazoo marketing in the form of in-depot POS as well as POS kits, van sales, enhanced wholesaler website presence and *shopt in-app advertising.
Gabriella Sudall, marketing manager at FrieslandCampina, said: “Wholesale has always been our heartland here at Yazoo, and we are thrilled to be able to give something back with these incredible prizes.
“Our core 400ml PMP SKU, which is compromised of Chocolate, Strawberry, Banana and Vanilla performs exceptionally well across out of home channels, as it’s perfectly positioned to cater to the growing food-to-go mission.
“We’re delighted to be launching this competition in tandem with this popular SKU, at £1.29 as part of our commitment to everyday affordability – it’s just one of the ways of saying thank you to our loyal retail partners.”
