Retailers can look to Despicable Me movies to drive up sales for kids’ mealtimes
MILK drinks brand Yazoo and ambient products firm Premier Foods are both bringing fun to kids’ mealtimes thanks to the hugely popular Minions cartoon characters.
Friesland Campina says its Yazoo Kids offering, coming in strawberry, chocolate and banana flavours, can be a simple addition to convenience store shelves for that all-important back-to-school shopping trip.
It pointed out that the Yazoo Kids range also includes some appealing packaging, which will be ideal for kids’ lunchtimes this autumn term, as it features characters from the Minions movie, which should be in high demand following the recent release of Despicable Me 4 across UK cinemas.
Katie Chadd, business unit controller at Friesland Campina, said: “Back-to-school is a sizeable opportunity for flavoured milk drinks.
“And it is family favourite products such as Yazoo that cater to a variety of shopper needs and perform exceptionally well.
“Yazoo Kids is an excellent addition to lunch boxes, providing a convenient and school-approved drink that children love.
“Its unique recipe, free from added sugars and artificial sweeteners, ensures that kids get a delicious beverage without compromising on health, and in turn, parents can trust Yazoo Kids to deliver both great taste and nutritional value.”
Meanwhile Premier Foods has teamed up with Universal Studios to launch new on-pack promotions featuring characters from the new animated family film Despicable Me 4.
Running across 24 products under Premier’s belt, including its Mr Kipling, Ambrosia and Angel Delight brands, the competition offers consumers the chance to win from a selection of over 250 prizes, including two family holidays to America, cinema tickets as well as Despicable Me 4 themed merchandise.
To help draw further attention to the promotion, Mr Kipling is set to launch new Banana Slices cakes on a limited basis to help attract more families to the marketing.
The new slices have been made using soft banana flavour sponge and decorated with banana fondant icing.
Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “Our limited-edition Banana Slices are the perfect accompaniment for family adventures, and the on-pack promotion will create new opportunities and boost excitement for our retail partners.”
