Scottish crisps brand advises retailers on making mission an easy shop
STICKING to tried and tested classic options for the lunch box can be a simple way to encourage more sales across convenience.
And one meal deal solution that has proven its weight in gold is the sandwich, drink and crisps option.
However, the never-ending question plenty of shoppers face is which packet of crisps to go for.
Taylors Snacks reckons it has the answer to help ensure this shopping mission remains a smooth and simple one.
Greg Smith, head of marketing at Taylors Snacks, said: “Shoppers on a lunch box mission are often time-poor and sometimes indecisive. Being able to manage these traits with a smooth and guiding in-store experience is key.
“Through fluid and engaging fixtures and signage, retailers offering consumers everything they need for lunch, in one location within store, can capitalise on choice apathy and indecision.”
This will especially pay off when it comes to the time for the back-to-school run, which will see plenty of parents finding themselves struggling to balance time and find a better-for-you solution, too.
Taylors reckons it can fit this bill perfectly with its range of Lentil Waves, offering consumers a wide variety of flavours that are ideal for making up guilt-free lunches for kids and grown-ups.
Smith said: “At Taylors, we’ve developed a range of ‘better-for-you’ snacking products, which are lower in fat, a source of protein and vegan-friendly – plus, they don’t taste like cardboard! Our full-of-flavour Lentil Waves come in five great varieties, and have really taken off with kids in particular.
“Three of the Lentil Waves flavours are Scottish schools-compliant, and are currently listed at 320 primary and secondary establishments across the country.
“We’ve very recently added a Prawn Cocktail flavour to our Lentil Waves line-up, which is set to be a big hit with children and adults alike. They’re perfect for filling guilt-free lunch boxes when going back to school, or back to work.”
