Snacks brand Takis broadens distribution network
CULT spicy snacks brand Takis is set to broaden is distribution across the convenience sector with the launch of new price-marked packs (PMPs).
Marking a UK-first for the Takis brand, the new PMPs are set to launch on 1 August across three Takis variants including Volcano, Fuego and Dragon Sweet Chilli, the brand’s latest flavour which initially launched exclusively in Aldi stores earlier this year.
All three PMPs will be available to order via Booker Wholesale UK in 55g packs with the price on packs set at £1.25 in a bid to provide shoppers with clear, consistent pricing to help drive further snacks sales across convenience stores.
The spicy corn snacks brand has been making a splash across the UK market after Takis made a name for itself when it went viral in the US, with global sales for the rolled tortilla chips brand surpassing $2billion.
And the brand’s further push into the convenience sector comes after Takis picked up some major store listings across the UK including in Co-op stores as well as across both Morrisons Daily shops as well as its larger supermarket counterpart.
Becky Allan, marketing manager for Takis, said: “Launching our spicy rolled tortilla chips into the independent and convenience channel is an exciting next step in Takis’ ambition to heat up the snacking category.
“What’s more, the addition of PMPs will allow retailers to further profit from the impulse snacking occasion, where intense flavours, such as chilli and paprika, have their moment to shine as spice is a key driver of impulse purchases.
“We know that 16-26 year olds are the age group most likely to purchase bagged snacks as a pick-me-up, reward, or to satisfy a craving, so this move ensures Takis is available to satisfy consumer demands whilst providing retailers with an revenue opportunity that will grow the category.”
