Pork snacks brand launches biggest campaign to date
SNACKS giant Tayto Group has unveiled its biggest marketing campaign to date for its pork snacks brands with the sponsorship of darts coverage on Sky Sports.
Kicking off on 13 July, Mr Porky and Midland Snacks will be seen across the coverage of the World Matchplay tournament in Blackpool and is set to continue all the way to 3 January finishing with the World Darts Championship at Alexandra Palace.
Running across four major darts tournaments, this heavyweight campaign is set to be seen by 6million people delivering an estimated 300million views throughout its runtime.
The TV ads will feature a commentary style and jargon unique to the sport in a tongue-in-cheek spot that parent company Tayto Group reckons will hit the spot with darts and pork scratchings fans alike.
This also marks the first ever TV campaign for Tayto’s pork snacks brands and the firm has said it will spotlight its entire range in doing so, including Mr Porky Original Scratchings, Mr Porky Crispy Strips and Midland Snacks’ traditional Hand Cooked Pork Scratchings.
Tayto says that the campaign will help to introduce its plethora of pork snacks options to consumers across the whole of the UK and help drive further awareness of both Mr Porky and Midland Snacks.
Matt Smith, marketing director at Tayto Group, said: “We’re incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship.
“Darts and pork scratchings are the perfect partnership. Helping by the ‘Luke Littler effect’, darts is on a roll, as are pork scratchings as the fastest growing segment in savoury snacks.”
