Shoppers can pick a personalised can of Diet Coke
SHOPPERS will be able to enjoy a Diet Coke their own way with the new campaign from Coca-Cola Europacific Partners (CCEP).
Consumers will be able to find their names on both Diet Coke cans and bottles with over 150 personalised Diet Cokes rolling out from now until September.
And for those that can’t find their own name this time around, CCEP has said there are 4,000 bespoke personalised cans up for grabs via the Coca-Cola app which will be accessible via a QR code on-pack.
Further to this, everyone who enters to win a bespoke can will also automatically go into a weekly draw for even bigger prizes including hotel stays, spa experiences and shopping experiences worth up to £5,000.
To celebrate the release of the personalised cans, Diet Coke will also be going on the road until August to Manchester and London with the Diet Coke Break, By You airstream trailer experience, complete with a relaxation zone, sampling opportunities and exclusive manicure appointments. The experience will be bookable via the Coca-Cola app.
Louise Maugest, senior marketing director for Diet Coke, said: “We know how much our fans love a Diet Coke break – taking time for themselves in the midst of their busy lives – so, it made perfect sense for us to make that time even more special.
“We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot their’s in store on socials via @DietCokeGB.”
Rob Yeomans, VP of commercial development at CCEP GB, said: “As the No.1 zero sugar cola brand in GB, we know that Diet Coke has millions of incredibly loyal fans, making it core to our customers’ soft drink ranges.
“In fact, 32% of Diet Coke drinkers are brand exclusive and would drop out of cola if Diet Coke wasn’t available. That’s why our fans are front and centre of our brand activity, offering something personalised which will also help drive sales for our customers.”
