Cater to the rising healthier snacking demand
SNACKING giant PepsiCo has unveiled its latest launch for the Walkers crisps brand with its Yummy With range to cover healthier snacking demands.
The three strong multipack range includes the Walkers brands Wotsits and Monster Munch and have been made using chickpea to help offer a source of fibre.
All three variants fall under HFSS regulations and forms part of the Yummy With multi-brand platform starting out with Wotsits Cheese Toastie, Monster Munch BBQ Sauce and Wotsits Crispy Bacon.
Coming in multipacks of six 12g bags for Wotsits and 16g bags for Monster Munch, each pack contains fewer than 100 calories per bag with 57 calories per pack for the Wotsits release and 76 calories for the Monster Munch flavour. The entire range has an RRP of £2 per multipack.
To support this launch, PepsiCo will include the new Yummy With range as part of its wider Walkers Snacks eight week, multi-million marketing campaign which will have a presence across TV, social media, digital channels, consumer PR as well as shopper activations.
The new range also supports the Walkers brand’s goal to have 50% of its snack sales to come from products that are non-HFSS or sold in portions of 100 calories or less by 2025, which aligns with PepsiCo’s health and sustainability plan.
Phoebe Chapman, senior brand manager for Walkers Snacks, said: “We know that consumers are on the hunt for smarter snacking options, but that they aren’t willing to compromise on taste, with taste remaining the top reason shoppers choose crisps and snacks.
“Over several years, we’ve meticulously crafted the range to perfect the formulation, aligning with the beloved light and airy texture that consumers adore.
“Our ‘Yummy With’ range is perfect for retailers looking to tap into this opportunity, to boost their offering and maximise sales.
“What’s more, through being non-HFSS, the range can be displayed on gondola ends, as well as front of store, unlocking additional opportunities for retailers to merchandise and offer shoppers an increased variety of flavours.”
