Organic food supplier rises to new channels
ORGANIC foods brand Biona has announced the arrival of its new selection of ready to bake bread rolls as the firm moves into the bakery category.
The Biona Organic Multi-Seed Bread Roll Selection contains six multi-seeded bread rolls with three white pumpkin seed rolls and three brown multigrain rolls. The new packs will be made available to retailers in July with an RRP of £3.95 per pack.
Biona said the rolls have been designed to cater towards diverse taste preferences with consumers, providing a variety of textures with extra protein and fibre packed in.
The rolls can be toasted or eaten on the go, helping to provide a healthier and more balanced choice for time-poor consumers as they have been made using all organic and natural ingredients, without any artificial additives or preservatives.
Kelly Shaw, senior marketing manager at Biona’s parent company Windmill Organic, said: “This new launch is particularly timely with many consumers increasingly concerned about certain bakery products and the potential impact on their health.
“This means they are looking to either reduce their consumption of bread altogether or at least seek out alternative bakery products with benefits, which must deliver on both health and taste.
“Our new six-pack multi-seed bread rolls do exactly that, so we hope retailers recognise the opportunity and get behind the launch.”
