Hard seltzer brand heats up with two limited flavours
HARD seltzer brand White Claw has geared up for the summer with the launch of two new limited-edition flavours.
Both White Claw Pineapple and White Claw Passion Fruit are available for purchase now in variety packs of four, with two cans of each flavour included. The variety packs can be found in Sainsbury’s stores with an RRP of £7.50 each.
White Claw Pineapple and White Claw Passion Fruit both make use of natural flavourings with Pineapple delivering a tropical taste for consumers to make the most of and Passion Fruit offering a sweeter, exotic wave of flavour.
Each come in 330ml slimline can formats with an ABV of 4.5%. Mark Anthony Brands – the firm behind White Claw in the UK – reckons it will be able to drive up demand with those shoppers looking for healthier drinks options as well as each flavour contains only 95 calories per can.
Michael Dean, marketing director at White Claw, said: “We are so excited to bring White Claw Pineapple and Passion Fruit to the UK this summer. White Claw fans love new flavours entering the market, and these two flavours are very special.
“We have launched them as flavour drops for a limited time to really champion the many requests to bring these flavours to the UK, as asked by our consumers!”
