Bid to widen the reach for fruit juice brand
LEADING cranberry juice brand Ocean Spray has appointed Euro Food Brands (EFB) as its sales agent partner in a bid to widen the brand’s reach in the UK.
EFP will be responsible for increasing Ocean Spray’s presence across the UK’s stores as well as driving up its sales in the process, especially when it comes to the brand’s latest release.
The massive food and drink firm has said the commercial team will be looking to maximise the launch of its new Ocean Spray Pink Cranberry No Added Sugar juice drink, which as been made using pink, red and white cranberries, as well as supporting NPD launches going forward.
The new Pink Cranberry ambient juice launched into Sainsbury’s and Morrisons stores at the end of 2023 and recently arrived on Tesco shelves in both chilled and ambient formats. Waitrose and Co-op listings are also set to follow over the summer.
Caroline Bethell, managing director at Ocean Spray UK and EMEA, said: “Ocean Spray has been a renowned expert in cranberries since 1930 and we want to continue to maximise our expertise in producing quality, ‘better-for-you’ cranberry products by bringing our existing and future product ranges to a wider audience.
“We also want to introduce new consumption occasions for consumers, just as we are doing with our new Pink Cranberry juice drink, which is changing perceptions around taste and occasions, taking the brand beyond the traditional breakfast occasion and making it more accessible to wider, younger and health-conscious audience.”
Peter Butler, managing director of EFB, said: “We’re delighted to be working with the UK’s leading cranberry juice brand and look forward to supporting Ocean Spray’s continued plans for growth, helping to strengthen both out-of-home distribution as well as accelerating its retail offer, enabling Ocean Spray to better respond to the needs of consumers who are clearly looking for more from their juices and juice drinks.”
