We highlight new products that Scottish c-store retailers might want to stock
1. New-look Mrs Tilly’s confectionery
LEADING Scottish confectionery brand Mrs Tilly’s is starting a rollout of a vibrant rebrand of its core range this month.
The fresh-look packaging includes a stylish new logo but will still convey the family firm’s proud Scottish heritage, with depictions of landmark features from the Clackmannanshire area where the business was founded.
The introduction of more vibrant pack colours will ensure that products standout even more on shelf.
Managing director Blair Paterson said: “We have undertaken a significant amount of consumer research in the past 18 months, which has ultimately guided us to this update of our brand, and we have taken full account of consumer insights and feedback in order to arrive at this bold, modern and more eye-catching new look.
“Consumers can rest assured there is no change to our recipes whatsoever. The theme is very much a new modern look with the same great-tasting products that we have built the business on for almost 30 years.
“This rebrand comes at the perfect time as we look to continue to drive our strong growth plans across the UK and further afield.”
2. Burts limited-edition RNLI packs
CRISPS maker Burts is introducing limited-edition Royal National Lifeboat Institution (RNLI) pack takeovers for July and August as part of the charity’s 200th anniversary.
The exclusive designs on Burts’ Lightly Sea Salted and Sea Salt & Malt Vinegar flavours will feature RNLI heroes as part of the partnership with the snack brand that has seen it raise £220,000 for the lifesavers since 2021.
The limited-edition RNLI packs will help the charity share its vital ‘Float to Live’ messaging, while a QR code on the back will drive increased donations. The special RNLI takeover will appear on £1.20 RRP 40g and £2.25 RRP 150g formats.
Claire Wade, head of Burts sales, said: “We are thrilled to be able to contribute and be part of the RNLI’s 200th anniversary celebrations and raise further awareness of its amazing work.”
3. Cathedral City and Mayer ready meals
CHEESE brand Cathedral City has teamed up with leading chilled meals manufacturer Oscar Mayer for its first venture into the category.
The new products, made available to major supermarkets last month, consist of lasagne, cottage pie, chicken and bacon pasta bake and macaroni cheese. The range is said to boast at least 30% more cheese than the nearest own-label equivalent product.
Oscar Mayer chief commercial officer Gordon Walsh said: “This partnership with Cathedral City is about us really delivering on what consumers want – a meal solution that is still convenient but that also provides restaurant-quality, delicious meals at an affordable price point.”
Adam Braithwaite, senior vice-president, commercial, at Saputo Dairy UK, owner of Cathedral City, said: “Oscar Mayer is the ideal partner in helping Cathedral City to diversify and expand into different categories.
“Their desire to bring exciting, flavour-packed meal solutions to UK consumers, while delivering on both quality and value, aligns perfectly with our ethos.”
4. Biona French mustards
ORGANIC food supplier Biona has introduced two new “high-quality and authentic” French mustards for retailers to stock.
The Dijon variant is said to boast an intense and spicy taste and a smooth texture that add a touch of French flair to dishes, coming in a 200g jar with an RRP of £3.29.
The Wholegrain, also in a 200g jar but with a £3.49 RRP, is described as being made using classic French recipe techniques that give it a uniquely course texture and bold flavour.
Unlike many rivals, both the vegan-friendly mustards are free from harmful pesticides, preservatives or colourings and join Biona’s growing range of condiments.
