Pastry goods firm launches All Day Breakfast range
CHILLED pastry goods brand Wall’s is out to target the breakfast occasion with the launch of its All-Day Breakfast range.
Made up of three products, the new range for Wall’s Pastry includes an All-Day Breakfast Scotch Egg, All-Day Breakfast Breakfast Slice and Jumbo All-Day Breakfast Roll.
Both the Scotch Egg and Jumbo Roll variants are available in Asda stores as well as via the convenience channel with an RRP of £1.30 for the Jumbo Roll and £1.50 for the Scotch Egg. Meanwhile, the Breakfast Slice is available in convenience for £1.85 RRP.
The All-Day Breakfast Scotch Eggs offers a twist on the British classic, featuring the standard hard-boiled egg centre encased in sausage meat and breadcrumbs but with the additional flavours of smoked bacon and tomato.
Moving into the pastry offer, the All-Day Breakfast Jumbo Roll is an all-new recipe for the Wall’s Jumbo Sausage Roll range and is filled with all the ingredients to be found in a traditional English breakfast including sausage, bacon, egg and beans.
Lastly, the All-Day Breakfast Slice includes the same ingredients as the Roll but in a larger, slice format for those with a more ravenous appetite in the mornings.
Jason Manley, brand director at Wall’s Pastry – part of The Compleat Food Group – said: “As a category leading brand, we know we can add real value to chilled savoury pastry and one way to do that is through delivering exceptional food in exciting formats that tap into new occasions.
“Demand for quick, easy but super tasty on the go breakfast solutions is on the rise, and our range offers shoppers a new way to enjoy the Wall’s brand, whether that’s through a twist on our well-loved Jumbo Roll or brand new concepts like the Breakfast Scotch Egg.
“We know they will be a real hit with shoppers, encouraging more people to buy into the category and offering loyal fans something new.”
