Doritos, Walkers Max and Wotsits Crunchy newcomers heat up the big night in
CRISPS are the ideal savoury snack to share for the big night in, helping to make sure consumers keep picking away all night long.
Helping to bring some heat to the night in as well, PepsiCo has launched its Extra Flamin’ Hot flavour to the range.
Available across Doritos, Walkers Max and Wotsits Crunchy variants, the new Extra Flamin’ Hot takes advantage of the recent demand seen for spicier snacking foods, particularly among the Gen Z audience where the flavour dominates across TikTok.
Mike Chapman, head of wholesale at PepsiCo, said: “The three-strong range adds a deliciously intense twist to the nation’s much-loved favourites: Doritos, Walkers Max and Wotsits Crunchy.”
Not only do these packs come in the sharing format, making them ideal for the more social nights in, they are also available in smaller PMP packs, meaning consumers can have the best of both worlds with a treat for themselves for a more quiet one.
This will be especially important for the independent channel, according to Chapman, where the top PMP snacks are made up from the PepsiCo portfolio.
He said: “As shoppers seek accessible price points, PMPs will continue to come to the fore and we’re seeing this within our portfolio currently.
“The top 10 PMP snack SKUs include Doritos, Sensations, Quavers, Wotsits and Cheetos, which demonstrates just how important these SKUs are in driving growth.”
Angel Delight Ice Cream Sticks answer prayers
PREMIER Foods is set to bring excitement to store freezer aisles with its latest launch – Angel Delight Ice Cream Sticks dipped in chocolate.
These new handheld treats offer a fluffy, light ice cream in the much-loved Angel Delight flavours, covered in a layer of milk chocolate.
A new sub-category for the brand, the range will be available in two classic Angel Delight variants – Butterscotch and Banana.
The new Angel Delight Ice Cream Sticks are currently available in Morrisons. Each pack, with an MSRP of £3.25, contains three 100ml ice creams.
Handheld ice creams are worth almost two-thirds of the total category and spend has grown 14% year on year, according to Kantar.
Daniel Jalalpour, marketing director for desserts at Premier Foods, said: “We want to build on the success that we have already seen with our ice cream range.
“Our new Ice Cream Sticks will provide shoppers with the chance to enjoy Angel Delight at even more occasions.
“We expect this launch to engage loyal Angel Delight fans and bring newcomers to the brand as we head into the summer.”
