Tayto Group highlights Golden Wonder savoury snacks to whet consumer appetites during summer barbecues
FIRING up the barbecue for social gatherings could be the way many consumers will be looking to go this summer.
But keeping the party satisfied until dinner is served means choosing some savoury snack solutions.
For those more price-conscious consumers, that means looking for the best value option to help tide their guests over while the barbecue heats up.
Tayto Group reckons this puts its £1 PMP range for Golden Wonder in an ideal position for retailers, offering a wide range of popular flavours at an affordable price.
The format will also make for an ideal addition for link-up sales as barbecue opportunities present an ideal chance to drive purchases across multiple categories.
Matt Smith, marketing director at Tayto Group, said: “Savoury snacks are almost always part of home entertaining – and having a great range of sharing snacks near your beer, wine and spirits and soft drinks sections enables retailers to maximise a grab and go mission.”
Ultimately though, the shop needs to remain an affordable one for many shoppers.
And with the Golden Wonder PMP range sticking to the £1 price-point – when many brands have been raising prices – this will help drive some extra sales for convenience stores, according to Smith.
He said: “Value for money is now the third most important reason for snacks purchase –after flavour and quality – with over 90% agreeing value for money is important.
“PMPs give them confidence that they are not being ripped off, which is why PMPs have increased to 76% of snacks sales. Sharing PMPs are now the dominant part of the market, accounting for 52% of all snacks sales.”
Florette points to salad ways to freshen up evenings
AS growing numbers of consumers continue to make healthy decisions in their eating habits, the salad opportunity for the barbecue presents a good chance to drive sales.
This puts the Florette brand in a strong position and will help to introduce more options for consumers sitting down together when the sun finally makes its appearance.
That is according to Martin Purdy, commercial and marketing manager at Florette UK, who said: “Great-tasting salads are now a key feature of many BBQs and, as the meat component may be regarded as less healthy, the healthier choice of a fresh salad accompaniment takes on more importance.
“People are also becoming much more adventurous by introducing new and exciting flavours from all over the world to their BBQs.”
