Virtue wins for Asda stores

Scottish non-alcoholic spirit brand bags top prize

A bottle of Asda Extra Special Non Alcoholic Rhubarb & Ginger Botanical Drink sits on a table next to a drink serve using the non-alc spirit with ingredients from the drink around the bottle.
Asda has picked up a gold gong for its Scottish-produced non-alcoholic Rhubarb & Ginger Botanical Drink at the London Spirits Competition.

SUPERMARKET chain Asda has triumphed at the London Spirits Competition as it picks up the top gong in the ‘Non-Alcoholic of the Year’ drinks category.

The product, Asda Extra Special Non-Alcoholic Rhubarb & Ginger Botanical Drink, picked up one of the only two gold medals awarded in the category as judges praised its flavours of cucumber, herb and kiwi notes with balanced sweetness and bittersweet finish.

Made by Asda in conjunction with Scottish producer Spirits of Virtue and blender Angela Mount, the drink was awarded 92 points in the category which brought the supermarket chain the accolade.

Part of a four-strong range, the products first hit Asda shelves in November with a price of £10 per bottle and are available in a majority of the firm’s stores.

In addition, Asda also picked up a silver medal for its Dark Spiced Cane, with 82 points judges praised its flavours of coffee, toffee and vanilla.

Founded by Roddy and Kerr Nicoll, Spirits of Virtue first set out to deliver on a more premium offer in the non-alcoholic spirits sector that offers a high level of quality to its consumers.

Roddy Nicoll said: “I am so pleased for the team at Asda; this is true validation of Spirits of Virtue’s position, that a quality offering at an affordable price is the key to success in the NoLo category, proof that you do not have to compromise on quality to hit key price points.Bravo to all my team and our partners Asda on this project.”

Production director Kerr Nicoll added: “A truly fantastic achievement – you can never forget what you’ve learned along this incredible journey and this award is testament to our development process and innovation.”