New functional collagen energy drinks launch into market
NEW functional and energy brand Bizzi has launched into the soft drinks category boasting an industry first of a drink that contains both caffeine and collagen.
Available online from the Bizzi store or from Amazon, the three varieties include a Signature Cold Brew Coffee Blend, a Vanilla & Turmeric drink and a Ceremonial Grade Matcha RTD as the brand is set to grab a slice of the booming RTD coffee market.
Each drink is infused with 10g of collagen, along with vitamin C and zinc, as more consumers continue to seek food and drink products that come with additional health benefits. Bizzi also comes with an RRP of £2.50 per can.
Collagen is a structural protein that can help to improve people’s skin tissue as well as their immune response.
Collagen products have also seen a surge in popularity across the UK, according to Bizzi with Predence Research reporting that the subcategory is forecast to reach a worth of £18.3billion by 2032.
The trend also appears to be a male-dominated one as well with Predence noting that searches for ‘collagen benefits for men’ had risen by 350% during a 12 month period in the UK.
Founded by US entrepreneur Ashley Verma – best known for her fitness boutique gym Define London as well as stints in major theatre production of Cats and Chicago – Verma will officially launch the new product as part of the UK Food & Drink Expo in Birmingham at the end of April.
Verma said: “I can’t wait for people to experience Bizzi’s cold brew and matcha RTDs and bring this collagen and coffee first to the UK market.
“As a self-confessed coffee lover, I designed Bizzi to not only enrich busy lifestyles and support wellness but to also taste absolutely fantastic.
“The UK drinks market is a hugely dynamic and ever-changing landscape and I believe that Bizzi fits beautifully into what consumers are looking for.”
