Firm says Scottish provenance helps to set brand apart
HERITAGE and provenance sit at the heart of the Stoats porridge oats brand as the firm has set out why being a proud Scottish business sets it apart from its rivals.
Remaining a proudly independent firm for nearly 20 years now, Stoats was first founded by school friends Tony Stone and Bob Arnott with the mission to take “Porridge to the People”.
And now the firm remains set to do so from its state-of-the-art 22,000 square foot bakery found just outside the country’s capital.
A spokesperson for Stoats said: “Scottish products often reflect the unique culture, traditions and culinary heritage around Scotland.
“By showcasing these products, convenience stores play a role in preserving and promoting Scottish identity.
“Stoats’ Porridge Oat Bars are unique to the cereal bar category – made with the finest Scottish oats, fruits and seeds.
“Many consumers value locally produced goods for their quality and authenticity.
“Stocking Scottish products allows convenience stores to cater to the preferences of customers who prioritise supporting local businesses and buying locally-sourced items.
“The consumers who buy Stoats like the thought that they are supporting a company that has been built from nothing, based on hard work and making delicious products that sell.”
It’s this value placed on local options that appeal so much to Scottish consumers and c-store retailers would do well to jump on this demand from shoppers, according to Stoats.
Now the firm seems set to cater to a rising demand in the market, with a uniquely Scottish angle in doing so, with its new Protein Oat Bars.
With protein products rising in demand from those consumers looking to support their gym journeys, Stoats reckons it’s set to match this demand through the new range.
The spokesperson said: “Protein cereal bars are now worth £85.5million in GB and they are also growing ahead of standard cereal bars at a rate of 8.2% against 6.1%, according to NielsenIQ’s data for the year to September 2023.
“We would therefore encourage Scottish convenience retailers to see if their cereal bar range is offering shoppers the protein fix that they are looking for.”
