PMP format and lunchtime food to go can drive sales
WEEKDAY lunchtimes remain key periods for retailers to drive up sales from consumers eating on the go.
Offering the right core range to appeal to this, then, will be at the forefront of plenty of store owners’ minds when it comes to stocking this section.
As such, KP Snacks has urged retailers to ensure they are making the most out of potential meal deal combo opportunities with consumers.
Matt Collins, trading director at KP Snacks, said: “KP Snacks’ portfolio delivers the top three selling meal deal SKUs.
“Hula Hoops Big Hoops BBQ Beef is the top selling PMP in the convenience channel, worth £12.2million, and takes the number one spot for best-selling meal deal choice.”
And as recessionary worries will build on top of financial concerns for many shoppers out there, the PMP format could be worth its weight in gold for plenty of retailers, offering a better-for-value option for consumers.
Collins said: “PMPs have seen significant growth in the last number of years, with the format expected to continue increasing in both relevance and popularity.
“We’ve seen a recent increase in grab bag and large PMP sales as people are tempted by the bigger packs.
“Not only do PMPs offer consumers great value for money, the clear pricing also gives them assurance that they are not being overcharged.
“PMPs are a hugely versatile format that caters for multiple missions and occasions, whether that be hunger fill or sharing.”
Country Choice offers expertise across the nation
WHILE food to go is a great way for c-stores to drive footfall and incremental sales of other food and drink items, it’s also critical for retailers to get the right FTG offering.
And that’s where Country Choice claims its knowledge, expertise and variety of solutions makes it stand out in the convenience channel.
Phil Carratt, head of marketing and strategy at Country Choice, said: “We have created a wide variety of solutions so that, whatever the size of their store, available space or staff skillset, we have an option to suit the retailer.”
This includes a variety of different equipment and food offerings ranging from in-store bake-off sausage rolls and bakes or easy bake-in-pack “Savour It” branded products to breakfast baps and sandwiches.
Carratt added: “We will carry out a full assessment to determine the most appropriate solution for the retailer.
“This will consider local competition, preparation space, food safety, demographics, passing trade levels, colleague capability and trading hours to name but a few.”
