McCain shouts out sustainability

Limited edition chips packs head to Tesco stores

The new limited edition packs for McCain Naked Oven Chips highlight the firm’s sustainable agriculture practices including a QR code.

BUILDING on its sustainability journey, frozen potato foods brand McCain has launched a new limited edition pack for its Naked Oven Chips.

Available exclusive to Tesco stores across the UK, the new packs highlight the products have been made using regeneratively farmed potatoes.

This means the potatoes have benefited from being grown on a regenerative agriculture farm which focuses on the improvement of soil health and biodiversity to cut back on the amount of greenhouse gases produced.

This marks another step in McCain’s journey to communicate to consumers about the sustainable nature of the brand and the length the frozen potato foods firm is willing to go to in an effort to support the planet.

This follows on from McCain’s ‘Let’s All Chip In’ campaign which highlights the positive impact that collective action can have on the planet’s health.

The new limited edition packs will run across both McCain Naked Oven Chips Straight Cut as well as Naked Oven Chips Crinkle Cut variants.

Both are exclusively available to Tesco stores, coming in 900g bags for the price of £1.95.

A spokesperson for McCain said: “McCain has a commitment that 100% of its potato crop will involve regenerative agricultural practices by the end of the decade, and are woking hand-in-hand with their growers to support them along the way.

“Whilst still at the start of they journey, McCain is excited to test out an initial trial run of this product which has been produced by some of the farmers who have started on this regenerative agricultural journey, and are hoping to officially launch the product in the future after this first test and learn phase.”