Confectioner launches a celebratory line-up
AS Easter weekend is early this year, retailers should stock up as soon as possible to make sure they can offer their customers a wide variety of celebratory products.
That’s the view of bosses at World of Sweets – which has a range of new products ready for this Easter.
They include Candy Realms Lucy Lamb Mallow Lollies with an RRP of £1.50. The 35g vanilla-flavoured marshmallow lollipops are individually wrapped on sticks and come in a handy display box for easy merchandising.
New from Bonds of London is the Chick ‘n’ Mix Candy Cup, which is filled with fruit flavour gummy bunnies, fried eggs, snowies and sugar-coated vanilla marshmallows.
The treats come in medium or large cups, with RRPs of £2.50 and £3.50.
Also new from Bonds are Easter share bags with an RRP of £1.25. The Jelly Bunny Faces share bag is filled with brightly coloured jelly bunny faces with a delicious fruity flavour.
The Duckling Marshmallows bag consists of yellow and white sugar-coated vanilla marshmallows in cute duckling shapes.
The popular PEZ brand has launched Easter-themed dispensers, with four figures to collect – bunny, duck, sheep, and Easter egg. The impulse pack, including two refill packs, is retailed for £2.00 and a Blister pack, with one candy refill pack, has an RRP of £1.75.
And to ensure people with dietary preferences or requirements don’t miss out, retailers are recommended to stock the Nomo brand, which is a leading provider of dairy, gluten, nut and egg-free chocolate.
Big wins are a piece of cake with Mr Kipling and Cadbury Cakes
SHOPPERS can win prizes and c-store retailers stand to gain sales thanks to an on-pack competition being run by Mr Kipling and Cadbury Cakes this Easter season and beyond.
Consumers can win a dream family holiday for four people, days out and more than 100 other prizes in the campaign that is live now and runs until 16 May.
The competition is running across some of Cadbury and Mr Kipling’s most popular Easter cake pack SKUs – including the returning Mr Kipling Deliciously Good Hot Cross Pies.
Naomi Shooman, global marketing director for sweet treats at parent company Premier Foods, said: “At Easter, consumers are more likely to spend time with friends and family, so we’re expecting more shoppers to turn to the category for sweet treats to share with loved ones.
“Our distinctive on-pack executions and in-store activity makes the cake aisle an exciting destination to shop – especially when prizes are on offer.
“Our aim is to disrupt and recruit shoppers into the cake category during the Easter period and excite them with the Mr Kipling and Cadbury campaign.”
