Consumer competition has a £200k prize pot up for grabs
GLOBAL confectionery firm Mondelēz International has rolled out a new consumer facing competition across its Cadbury Dairy Milk Fingers brand with a massive prize pot.
The Cadbury Dairy Milk Fingers Crossed promotion, which can be seen on participating packs now, will offer shoppers the chance to win one of hundreds of cash prizes ranging from £50 right up to three top prizes of an incredible £20,000 each.
Three lucky winners will bag this top prize but there is still plenty to be won in competition. There are a further four winners set to win £10,000 each; seven £5,000 prizes; 10 £2,500 prizes; 16 £1,000 prizes; 30 prizes worth £500; 50 prizes of £100; and 80 prizes of £50 available.
This brings the total prize pot up to a whopping £200,000 for consumers to claim. To win one of these massive prizes, shoppers simply need to pick up any of the promotional ‘Fingers Crossed’ packs of Cadbury Dairy Milk Fingers and find one of the 200 ‘crossed Fingers’ biscuits and winning tickets inside.
The Cadbury Fingers Crossed competition will be signposted clearly on all participating packs, which includes Cadbury Dairy Milk Fingers 114g, Cadbury Bournville Fingers 114g, Cadbury Dairy Milk Orange Fingers 114g, Cadbury White Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.
The competition will also be supported with in-store materials including brand new POS fixtures to help capture consumers’ attention as well as a digital promotion and OOH advertising.
A spokesperson for Mondelēz International said: “The campaign comes off the back of a strong year for Cadbury Fingers, which has incredible heritage and trust with shoppers and has seen value and volume growth as a result of this.
“The brand has re-established its emotional connection as the heart of fun shared family moments, which has helped 33% of shoppers believe that it is a brand that brings people together.
“Cadbury Fingers has also shown significant growth by scoring #1 brand equity score within the Sweet Biscuits category.”
