Champagne brands aims for the highest quality with the highest respect for the world
CHAMPAGNE brand Telmont has broken with traditional champagne standards with its new climate-positive initiative.
Following its successful projects to eliminate superfluous packaging, bespoke bottles, transparent glass and introducing the lightest bottle to champagne, Telmont has taken another step forward with its ‘193,000 shades of green’ project.
The new initiative will see Telmont adopt ‘transition glass’ to its range of bottles, using the glass produced during the transition between two different shades of green when a certain amount of glass does not meet “chromatic standards”.
As a result, Telmont will develop a multitude of variations on the main champagne colour starting with 193,000 bottles in shades that range from green to cinnamon, which will be released each year.
The innovative process will allow Telmont to save on energy and resources from being wasted and help to create a more virtuous production method, with regard to environmental issues.
Maison Telmont – the Champagne House behind the brand – has marked this latest project as a “breakthrough” on its journey to be the first Climate Positive Champange House by 2030 as well as Net Positive by 2050.
Ludovic du Plessis, president of Maison Telmont, said: “In 2024, Telmont reinvents green and glass! ‘193,000 shades of green’ exemplifies our philosophy.
“For us, sustainability is not a limit or a constraint, but a ground for creativity and innovation. Every shade of green is a symbol of our commitment to the environment.
“We’re not just changing the colour of our bottles, we’re trying to transform the wine industry, one shade at a time. In the name of Mother Nature!”
