Advice on how convenience retailers can make the most of celebrations
A SECOND stressful university term brings with it lots of nights out and chances to unwind for students – and St Patrick’s Day should be no different for plenty of the university and college population.
As such, c-store retailers should be well-prepared for any festivities that come with this weekend that is, more often that not, dominated by students celebrating.
Therefore, retail sites found near to or even on university campuses across Scotland stand to benefit from this holiday, especially if they set themselves up as the go-to place for any at-home or in-halls parties.
And when it comes to student tastes, it’s worthwhile looking to the ready-to-drink (RTD) section in stores. Offering a wide variety of RTD options, including cocktails, will help to elevate these celebrations and encourage students to try something new.
Global Brands is out to appeal to this with the launch of its new RTD range of be. cocktails. Offering a more premium option to the night’s drinks, Global has launched five flavours in the range, with 200ml cans including Passion Fruit Martini, Piña Colada and Strawberry Daiquiri.
These three smaller cans will be sold alongside two 250ml can options that aim to appeal to the rising demand for tequila-based drinks, with a pre-shaken Margarita and sparkling Paloma – a grapefruit, lime and tequila cocktail.
The canned cocktail range comes with an RRP of £3 per can, with each drink sitting at 8.4% ABV.
Matthew Bulcroft, marketing director at Global Brands, said: “We truly believe these are the best liquids we’ve ever produced and are the best in market cocktails in a can, delivering on look, taste and overall experience. They are 100% bar-quality cocktails.”
And appealing to those looking to try something new this St Patrick’s Day, but who don’t want to completely do away with tradition, BrewDog has shouted out its new beer launch, Black Heart, offering a Scottish take on the classic stout option for this year’s celebrations.
Stuart Harrison, UK sales director at BrewDog PLC, said: “Black Heart is a no-nonsense, dry-Irish style stout, brewed in and for this century.
“It’s smooth, it’s creamy, it’s all head and it’s all heart. It provides a fresh, distinctively positioned brand to enter the category and unlock incremental growth.”
