Prizes up for grabs to celebrate Pepsi rebrand
BRITVIC is marking the Pepsi rebrand with a Pepsi MAX competition for convenience retailers.
Echoing the brand’s new strapline, Thirsty for More, the competition, running from 7 February to 1 March, will reward ambitious retailers who want to lead by example and work tirelessly to stand out from the crowd.
To be in with the chance of winning a £250 cash prize plus an exclusive Pepsi jumper and T-shirt, all retailers have to do is submit a short description on why they need help with their soft drinks range.
Five winners will be anonymously selected based on the answers on 4 March, with the competition being worthwhile for any retailers looking to encourage cola sales with the help of Pepsi.
What’s more, one standout retailer of the five winners will also be selected based on their entry to receive a one-to-one visit from a member of Britvic’s category team, as well as a bespoke planogram for their store based on electronic point of sale data provided.
Ben Parker, Britvic retail commercial director in Great Britain, said: “Recognising and giving back to the retailing community remains a key priority for us as a business.
“Our Pepsi MAX Thirsty for More competition is a fantastic opportunity for those who want to lead by example to receive our help in growing their soft drinks sales.
“The Pepsi MAX brand has cultural ties to music, social occasions and football, driving relevance among a wider audience and helping to recruit shoppers.
“As part of this, we’re proud to be able to go above and beyond just rewarding a retailer’s business, by rewarding retailers personally with our £250 cash prize to do something they love – whether it be a festival, gig, sporting event or something else.”
Retailers can visit AtYourConvenience.com/ThirstyForMore and sign in or register to complete the entry form, including a few sentences on why they are Thirsty for More and why they need help with their soft drinks range.
And they can visit AtYourConvenience.com/terms-conditions/pepsi-thirsty-for-more-competition for full terms and details.