A look at what’s going on across the convenience channel and associated businesses
Data expert Talysis upgrades its website
FMCG retail sales data expert Talysis has celebrated its 15th anniversary with a revamp of its website.
The firm, which assists brands, wholesalers and convenience retailers grow profits, says the new-look site provides a better user experience and greater visibility of its solutions.
Customers can also browse a new ‘Your Business’ area that shows the spectrum of opportunity for segments.
Boss Ed Roberts said: “I’m confident our constant innovation and technological excellence will continue to drive Talysis and our partners ahead of the market.”
Budweiser bids to boost convenience retailers’ sales
BUDWEISER Brewing Group is going back to basics by expanding its field sales team so reps can pay personal visits to convenience stores across the UK to share regionalised data with retailers to enable them to maximise fridge space and boost sales.
The revitalised field sales strategy is building on a successful trial launched with specialist field marketing agency McCurrach back in 2021.
The team’s sales experts each specialise in their own regions and they have identified a core range that has demonstrated exceptional sales performance across convenience stores.
Budweiser is also investing in regionalised insights data that highlights what products work well in certain areas, so retailers can match the needs of shoppers.
The brewer says the insights together with information from the field sales team should allow it to tailor its product range and “deliver an exceptionally personalised experience to each individual store and its shoppers”.
A convenience retailer loyalty programme will also be rolled out this year. This will allow store bosses to receive cashback rewards, events tickets and valuable data on the best-performing stock that is targeted to their area.
Sunny Mirpuri, sales director for convenience and wholesale at Budweiser, said: “We quickly realised how effective a more personalised approach was in the convenience sector. This has allowed us to work with customers and be much more targeted on their consumers.”
New PayPoint service for Netflix
PAYPOINT retailers can now offer customers digital vouchers for Netflix.
The new service means shoppers can top up their accounts with the streaming service using cash, using a simple code printed on a receipt.
It also enables people to gift or receive digital Netflix vouchers.
PayPoint client services boss Danny Vant said: “The collaboration with Netflix showcases our commitment in looking for additional opportunities for retail partners to increase their revenues.
“Paying for Netflix has never been easier, although deciding what film to watch might be an issue for some.”
