With over 130 years of trading experience, Tunnock’s knows exactly just what its shoppers are looking for
SCOTLAND is renowned for its food and drink options and, when it comes to its biscuits, there’s no denying that Tunnock’s clearly sits at the top of that list.
With an iconic selection under its belt that every Scot out there knows all about, the Tunnock’s brand has retained its popularity with Scottish consumers once again this year and sits in the top five for the 2023 list.
To hit this level of success, Tunnock’s said it has maintained a high level of quality that its shoppers know they can rely on time and time again, without any surprises.
Regardless of the financial situation, the brand has stuck to its guns over the years and offers its customers consistency across the entire range, form its Tea Cakes to its Caramel Wafers.
First getting its start in 1890 under the reign of Queen Victoria, when founder Thomas Tunnock opened his bakery in Uddingston, the brand’s biscuits haven’t strayed far from its beginnings, with packs proudly displaying a ‘Still Original Size’ message on the wrappers.
Now into its third generation in the Tunnock’s family, Sir Boyd Tunnock has successfully helped to carry the brand’s legacy into the 21st century, ensuring that plenty of consumers are still buying his biscuits.
And, even at over 90 years of age, Sir Boyd says he still delights in hearing about his customers wanting to buy Tunnock’s biscuits.
Over the decades, Tunnock’s has expanded upwards and outwards, with the factory set up by Sir Boyd’s father, Archie Tunnock, now one of the most modern food production plants in the country as well as one of the largest private sector employers in the central belt of Scotland.
And from this factory in Uddingston, millions of Tunnock’s Caramel Wafers, Tea Cakes, Caramel Logs, Snowballs and Wafer Creams all roll out in the firm’s instantly recognisable fleet of vehicles on a weekly basis, ensuring Scottish consumers can pick up their favourite Scottish biscuits.
It’s this quality of product that Sir Boyd still remains proud about to this day, telling Tunnock’s employees that their success in the category is down to the quality they produce across the brand’s biscuits.
Fergus Loudon, sales director at Tunnock’s, said: “We take nothing for granted. The history of food manufacturing in the UK has lots of stories of companies and products that once looked unassailably popular and dominant, only to sink without trace in just a few years.
“We know that our future depends on consistently making high-quality products at a price people are prepared to pay.
“Every day brings its challenges but as long as we pay our suppliers, pay our workforce and pay attention, we should continue to make progress.
“I’ve never heard of anyone in manufacturing who was successful by accident. All the good, highly popular products have very hard-working people behind them.”
