Snacks giant celebrates 70th anniversary with its biggest ever retailer giveaway
KP Snacks has commemorated its 70th anniversary for KP Nuts with an retailer exclusive giveaway worth £70,000.
KP has marked the milestone anniversary by offering 70 retailers across the UK to win a cash price of £700, plus 160 £70 stock vouchers are up for grabs too.
Running for a total of eight weeks from 8 October, retailers will automatically be entered into the prize draw when they purchase four cases of £1.25 Flavoured Nuts.
Further to this, the firm has also committed to donate 10p to the Movember charity for every case sold in November, helping to make up a total donation of £10,000 to the men’s health charity.
Matt Collins, trading director at KP Snacks, said: “We are delighted to be running this huge giveaway on KP Nuts, offering our valued retailer partners the chance to win big cash prizes while donating £10,000 to the Movember Foundation.”
This marks KP’s fourth year of supporting the charity following on from a series of fundraising initiatives and campaigns for the Foundation.
The anniversary follows on from a strong year for the KP Nuts brand as well says the firm, noting a 19.1% year-on-year increase in sales and penetration across of the market.
The snacks giant has put this growth down to its successful new launches in the nuts category to help cover a range of occasions and consumer taste buds as well such as with its Flavour Kravers range which is now sitting at a worth of over £5million, according to Nielsen IQ data.
Collins said: “The giveaway also helps to raise awareness of the great history and successes of KP Nuts as we celebrate our milestone 70th anniversary.”
