Baker provides convenience retailers with insights
BREAKFAST at home still remains the norm despite more people returning to the offices lately, bringing shopkeepers the chance to drive sales with a wider range for the morning meal.
With Mintel Research finding that 57% of consumers eat breakfast at home every day, Hovis reckons that retailers should make the most of this by expanding on their offer to bring that extra level for consumers in the mornings.
Alistair Gaunt, commercial director at Hovis, said: “Traditional breakfast items such as crumpets and English muffins grew 0.9% in units during the latest year.
“Hovis is well-placed to help retailers respond to this rising elevated breakfast/brunch trend, with both our Hovis Bakers Since 1886 Crumpets and English Muffins (with Barber’s Farmhouse Cheddar) firm favourites for the occasion.”
Hovis has those consumers looking for a healthier way to start the day figured out as well, shouting out the need to ensure a range of health and wellness options.
As such, the firm reckons its Hovis Best of Both should please those consumers looking to a healthier option while not sacrificing on taste.
Gaunt said: “Hovis Best of Both combines the great taste of white bread with wholemeal flour and delivers a source of fibre.
“It is also rich in calcium and, as supported by recent research, almost half of those surveyed agreed that Hovis Best of Both is something that everyone in the family would eat.
“Therefore, stocking Hovis Best of Both, as well as Hovis Wholemeal, should be considered a key part of any bread range in store.”
But there will be, of course, savvy shoppers looking to get the most use out of their loaves as they aim to save on some cash throughout their daily meals.
And Hovis reckons it stands more than ready for this task, highlighting its Soft White bread options as key for any c-store as well as a crowd-pleaser for every household.
Whether it comes sandwiched with sausages between in the morning or toasted and dipped into a runny yolk, Hovis believes its white bread options will be a firm favourite for all consumers that will keep everyone happy.
But, ultimately, it’s about what works best for each convenience store, as Gaunt believes it’s just down to ensuring the customer gets what they’re looking for.
He said: “Never run out of best-sellers, particularly as many loaves in the market have more than three days’ shelf life, so there is no need to ever run out.
“Ensure higher-priced and premium products are displayed at eye level. In convenience stores, these products will often have a single facing, so it’s important to ensure the customer sees them and gets to know they are available.”
