Experts from Kepak and Asahi provide insights to convenience retailers
CASH-STRAPPED students are always on the lookout for a good-for-value dinner.
Budgeting will be intimidating for some first-time students and for those who might have overspent on their last night out, a budget dinner will be on the cards.
As such, c-store retailers could be worth their weight in gold to students by offering a good-for-value meal-deal option, and Kepak reckons its Rustlers brand can bring this value.
Ross Davison, head of convenience at Kepak (Foods Division), said: “Meal deals are favoured by shoppers due to their money-saving nature, with 53% only buying items included in a meal deal when purchasing lunch on the go.
“However, there is also growing demand for more variety in the fixture while maintaining value for money for price-conscious consumers.
“As food to go missions return, shoppers will continue to look to brands and retailers who can provide them with variety, inspiration and value for money.”
Driving up lager sales with students also requires some consideration.
Multicultural students and younger consumers all seek different options from the section and Asahi reckons retailers should prioritise three tips to drive up these category sales.
Firstly, the firm has pushed retailers to stock a broad range of low and no options, such as its Peroni Nastro Azzurro 0.0%, to meet demands for moderation from younger consumers.
Secondly, retailers should offer products that will appeal to young adults, with Asahi shouting out the new Peroni Nastro Azzurro Stile Capri as a light and refreshing option for consumers.
Finally, Steve Young, sales director at Asahi UK, believes ensuring visibility for the range in store and across social media, where students are likely to see it, will help to increase store loyalty.
He said: “They will stay loyal to stores that make their shopping experience simple and provide relevant offers.
“For example, they could offer simple meal solutions for a reduced price or highlight they stock brands that are popular with students.”
