Boost Drinks and Manchester Drinks highlight offerings
Rio aims for healthier options in soft drinks
ALL natural ingredients are becoming a consumer must and retailers should reflect this in soft drinks.
According to Mintel research, consumers are looking for more drinks that incorporate natural ingredients as well as nutritional benefits.
Boost Drinks has shouted out about its Rio range of tropical drinks, which blends fruit juices and is a source of vitamin C.
Adrian Hipkiss, marketing director at Boost Drinks, said: “.Rio, which contains exotic guava and passion fruit, is the fastest growing brand in value, witnessing a 34% growth YoY, and has the highest unit ROS among all fruit carbonates.
“This, in turn, exemplifies that Rio offers huge growth opportunities for retailers.
“And with a range of products such as Rio Tropical, which comes in both price-marked can and 500ml bottle formats, and Rio Tropical Light, there’s a selection of products on offer to suit varying consumer needs.
“This includes those looking to make more conscious choices regarding the sugar content of the products they consume without compromising on flavour, as many are in 2023.”
Fruittella newcomers enhance water hydration
MANCHESTER Drinks has expanded on its range of licensed squash drinks with the introduction of new Fruittella Water Enhancers.
Exclusively available from B&M Stores, the new water enhancers come in Blackcurrant and Strawberry flavours.
Each bottle is packed with natural fruit juices that are to be blended in with water to add some fruity taste to drinks.
Priced at £1.30 per 66ml bottle, Manchester Drinks said Fruittella Water Enhancers are a cost-effective way to boost consumers’ hydration routine.
Richard Benjamin, founder of Manchester Drinks, said: “Summer is all about enjoying the outdoors and staying hydrated. With Fruittella Water Enhancers, we wanted to offer a convenient and exciting way to elevate your hydration experience.
“Our Blackcurrant and Strawberry flavours are crafted with care to bring a touch of sweetness to your water, ensuring that you stay refreshed and satisfied throughout the day.”
Leila Loumi, global senior licensing director at Licensing Matters Global, who helped to bring the deal together, said: “Adding a hydrating drinks partner to our Fruittella licensing programme was a no-brainer, and the team at Manchester Drinks have delivered a range that is not only eye-catching but refreshing and energising.”
