Scottish brand Angelic and cookie label Maryland introduce new options for parents
Safer treats for little angels
FOOD allergies affect a disproportionate number of children versus the adult market – so stocking top-14-allergen-free kids’ treats in a format that’s ideal for lunch boxes could be a winner for convenience retailers.
That’s the view of Angelic founder Kirsty Dingwall, who has highlighted the free-from brand’s Safetylicious Oat Squares.
Available to buy from the Inverness company’s website – www.angelicfreefrom.co.uk – the £2.95 packs of four individually wrapped 30g flapjack-style squares come in Apple & Raspberry or Banana & Chocolate flavours.
Dingwall said: “The Angelic Safetylicious range is a first-to-market in kids’ snacking, providing a reassuring, nutritious and tasty option that’s perfect for school.
“Access to top-14-allergen-free options via the c-store channel is crucial for busy families topping up in their local shop midweek.
“There is a definite need to call out 14-allergen free products on-shelf versus ‘may contain’ options that may only omit certain allergens.
“Angelic can support c-store retailers with educational marketing at the point of purchase to guide and reassure shoppers.”
Maryland of opportunity
BISCUIT maker Fox’s Burton’s Companies (FBC UK) has introduced its first-ever PMP for its popular Maryland Choc Chip Minis range into the convenience channel.
Priced at £1.29, each 118.8g pack contains six 19.8g mini bags that are just 99 calories per portion.
FBC UK cited NIQ data that shows PMPs account for 73% of independent outlet sweet biscuit volume sales.
And FBC UK research forecasts a £7.8million value sales opportunity for impulse stores if they had the same proportion of mini biscuit sales as the wider market over the next year.
FBC UK’s Colin Taylor said: “With Maryland sales up 18.1% year on year, the new PMPs offer a great chance to drive growth in the sweet biscuit category.”
