Advice on guiding customers straight to the desired section in store
SHOPPERS seeking their energy fix first thing in the morning want to keep it as simple as possible to get their day off to the right start.
With this in mind, Red Bull has pushed retailers to consider how they range the energy section in stores to fit with this consumer need and secure a sale with a well-signposted offering.
A Red Bull spokesperson said: “Shoppers can only see products within a 1.3 metre breadth, so it’s vital that you signpost each sector with the biggest brands to help them locate what they’re looking for quickly. For energy drinks, that is Red Bull.”
Bringing a customer to the section is one thing but making sure the range is fit for the demand is another and Red Bull believes it has c-store retailers covered here as well.
To offer further choice within energy drinks, Red Bull has shouted out four key segments that retailers need to get right in order to drive up sales.
These four are: core energy drinks, sugar-free options, flavoured variants and multipacks.
The spokesperson said: “Red Bull is instrumental to the strong performance, outperforming total flavoured Sports & Energy by four times – at 92%.
“The brand continues to innovate its portfolio, regularly rotating flavours and introducing limited-edition variants to add excitement to the category, which has not only helped to drive sales but also encouraged trial by introducing new shoppers to the sector.
“With the new Apricot Edition now a permanent line in the Red Bull portfolio and a limited Summer Edition for 2023 hoping to drive excitement in the category, make sure you have plenty of availability.”
