Miconex drives local and loyal way to profit

Scottish fintech firm highlights two schemes for convenience retailers

Miconex managing director Colin Munro.
Miconex managing director Colin Munro.

THE Scottish fintech firm behind the Town & City Gift Card concept and next-generation loyalty programme Mi Rewards is urging c-store retailers to register for the initiatives to drive footfall and spend.

Miconex’s award-winning ‘shop local’ gift cards are active in 150 destinations worldwide, including 45 Scottish places and regions, with £25million spent in local businesses to date. 

Working alongside Scotland’s Towns Partnership, Perth-based Miconex introduced the ScotGov-backed Scotland Loves Local Gift Card to power inclusive and sustainable local economies.

More than £12million has been distributed to low-income families through the gift card to date, utilising Covid Economic Recovery Funding. 

Mi Rewards encourages local, loyal shopping and is active in Perth, Galashiels and Kirkcaldy. 

Linked to customers’ regular debit and credit cards, participants are rewarded with points as they shop and the chance to win high-value national and local prizes.

Miconex managing director Colin Munro said: “Registration to accept Town & City Gift Cards and Scotland Loves Local Gift Cards is free, with no additional transactional fees or equipment required.

“It’s also free for businesses to take part in Mi Rewards and, as it is linked to payment cards, it’s completely frictionless. Over 10,000 businesses are part of our programmes globally.

“I encourage all Scottish retailers and c-stores to register for their local Town & City Gift Card, Scotland Loves Local Gift Card or Mi Rewards programme. They’re free, easy, and a route to new customers, increased footfall and increased spend.”