SNACK bar brand Fibre One 90 Calorie has kicked off the new year with an on-pack promotion across its range.
Running until 20 February, the comp offers shoppers the chance to win from a 600 “luxury prizes” including spa days.
To enter, customers need to purchase one of the five flavours in the promotion and head to the website featured through the on-pack design.
The promotion includes the brand’s Chocolate Fudge Brownie, Cookies and Cream Brownie, Salted Caramel Squares, Birthday Cake Squares and Lemon Drizzle Squares variants.
JP Del Carmen, marketing manager at Fibre One 90 Calorie, said: “The ‘new year, new me’ period is a key time for us to recruit new people to the brand and our Crave Club promotion will help us kick off 2023 in a big way.
“With such a range of luxury, craveable prizes to be won, we expect to see our brownie packs fly off the shelves and create a strong start to the year for retailers, too.”
