Highlight value ranges for successful month
CREATING a display and highlighting value ranges are the two main tips from Swizzels for retailers who want to make the most of Veganuary.
A spokesperson said: “As over 53% are having to reduce spending to pay their bills, value-for-money confectionery continues to be a hugely popular choice for shoppers.”
And Swizzels said that, to maximise sales opportunities, retailers should create a Veganuary display in a high-traffic and visible area.
The company behind the Drumstick and Refresher brands reported that, last year, more than 629,000 people signed up to the challenge to try a Vegan diet for the month of January.
The firm added that, with Veganuary 2023 shaping up to be the biggest yet, Swizzels was reminding retailers of the vegan credentials of its range.
“As the number one supplier of chew bars,” the spokesperson continued, ”The range includes Refresher Original Lemon, Strawberry & Sour Apple, as well as the Drumstick original and Vimto flavoured chew bars.”
Swizzels has recently added a Minions-themed Tropical individual Fizz bar to the range with an RRP of 15p, for the film’s release in summer.
Vegan-friendly, the movie tie-in sweet features a sherbet centre in a tropical flavoured chew.
For the fourth year in a row, Swizzels is running its All These, All Year, All Vegan campaign to promote its range of vegan sugar confectionery in Veganuary and beyond.
