Quality RTD cocktails can drive up festive sales
POPULARITY for at-home cocktails isn’t dying down any time soon for consumers.
And as more shoppers look to find more ways to mix it up at home this Christmas, there is a perfect opportunity for retailers to drive up some seasonal sales through the cocktail RTD category.
Ben Anderson, marketing director at Funkin Cocktails, reckons that at-home seasonal opportunities and events such as Christmas, New Year or the FIFA World Cup will be great opportunities to encourage consumers to pick up on the brand’s range of ready-to-drink cocktail cans.
“The past two years of restrictions has seen an undeniable shift in consumer drinking trends, and an increased interest in entertaining at home is a large part of this.
“As consumers continue to look for high-quality drinks to enjoy without leaving the house, Funkin Cocktails has continued to grow its portfolio of RTDs with a range of options that are made from quality ingredients and guarantee a premium serve for minimum cost and effort.
“Funkin Cocktails price marked packs, including Passion Fruit Martini, Strawberry Daiquiri and Pina Colada variants, have experienced rapid success since our launch in May 2021.
“And, as a result, Funkin Cocktails is now the number one cocktail brand in the market,” he said.
