OLIVER Kutz has been appointed as general manager for Imperial Tobacco in UK & Ireland.
Kutz brings 20 years of tobacco industry experience to the post – including his most recent role as general manager central & eastern Europe at Imperial Brands.
Prior to this, his CV includes a period as president and chief executive of ITG Brands, the Imperial Brands subsidiary behind US products such as Winston and Maverick.
With a PhD in marketing from the University of Hamburg, Kutz has written books and articles on business strategy and brand management, and often lectures on the international MBA programme at his old university.
On his appointment, Kutz said: “I really look forward to moving into this new role at the company and having the opportunity to further build our strong relationships with trade partners.
“One of my main priorities will be to drive forward Imperial’s next-generation business to deliver a healthier future, while also developing our combustible business in line with the ever-evolving needs of our adult consumers.”
