CHILLED and frozen food wholesaler Fife Creamery is using its new fleet of trucks to launch a brand campaign celebrating its staff.
The Kirkcaldy-based firm is using its investment in more than 30 Mercedes-Benz 7.5-tonne vehicles to run its ‘Scotland’s Food Wholesale Heroes’ message.
The family-owned business says the move aims to radically shake up its public face and acknowledge the hugely important part played by its workforce in the company’s recent successes.
The campaign launches with employees featured on the side of the trucks with some of their favourite products. It will continue throughout the year, with the ‘Heroes’ making further appearances in print and online.
Logistics manager Richard Wishart said: “As we develop successfully into new market sectors, we’ve been commissioning more vehicles to deliver the increased volumes.”
MD Graeme Simpson said: “While challenges remain with rising costs and bumpy supply chains, our team of ‘Food Wholesale Heroes’ continue to shine through.
“Their work and dedication – from our warehouse operators, our administrative staff, sales representative, and all our loyal staff members – continues to be key in maintaining strong customer relationships and delivering our constantly growing range of services.
“So it made absolute sense that we represent our impressive band of ‘Heroes’ on our new fleet of vehicles and beyond.”