Morrisons unveils eco-friendly egg brand
MORRISONS has rolled out a range of carbon neutral eggs.
The new Planet Friendly Eggs are sourced from Morrisons farms where hens are fed a soya-free diet of insects, which are in turn fed on food waste from its bakery, fruit and vegetable sites.
Morrisons said its circular waste feeding scheme not only cuts the supermarket’s carbon footprint, but also reduced deforestration caused by soya production.
The egg farm used to produce Planet Friendly Eggs is also home to a large wind turbine and 50kWh solar panels.
Morrisons Planet Friendly Eggs have been priced at 30p per egg or £1.50 for a pack of six. They are initially rolling out to 50 Yorkshire stores, with a nationwide launch scheduled for next year.
Sophie Throup, head of agriculture at Morrisons, said: “This is our first carbon neutral egg and there will be many more to come. It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030.
“We know our customers consider the environmental impact of the food they eat and want
affordable zero emission produce.
“Eggs are a regular weekly purchase for most households and so we’re thrilled that, after 18 months of hard work with our farmers, these eggs are finally hitting our shelves.”
Mark Williams, chief executive for the British Egg Industry Council, said: “It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer.
“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family.”
